Distribution of editorial content by voice
Reach a larger audience with newsletters and podcasts
Listening to contents
Hello! We're here again!
Now that we have already left behind the elections and we are recovering from the exhaustion of having to search and read all kinds of content ... interviews, surveys, barometers, tweets, analyze various sources to be well informed and to have a point of view based on knowledge and contrast ... perhaps you should consider that a good way to group and facilitate access to all this information is the delivery of content by voice, to improve the user experience of the readers of your media and make them loyal to your editorial project.
The world of communication and digital media in particular is changing at great speed and the technological innovations that arise every day in this digital transformation dictated by major players such as Apple, Google, Amazon and the latest generation of devices and technology associated with the Internet of Things, such as smart speakers and the imminent arrival of the hyper-speed 5G, must surely be a key factor for the media to not lose ground in the metrics, with increasingly younger audiences accustomed to consult and consume information from different channels, media and formats.
In short, to increase engagement with your media and create brand awareness, you can't miss the opportunity represented by this digital revolution that has changed the way we live, relate to each other and, of course, inform ourselves.
Newsletters and podcasts
Leading newspapers worldwide such as the New York Times, Daily Telegraph or The Economist have been using these formats for some time now and deliver content by voice. At the national level, leading newspapers such as El País of the Prisa group or ABC of Vocento have been generating and distributing news bulletins and podcasts of some of the content and reports, opinions and curiosities for some months...
The range of possibilities offered by these formats goes beyond mere information, since audio is relatively easy to generate for journalists and is a way of approaching new audiences, since it easily adapts to the reader's life routines in many aspects and, on the other hand, it generates the opportunity to close part of the contents with paywalls and make them subscription-based, a fact that forces to maintain a high level of quality to build audience loyalty with exclusive contents for which readers are willing to pay to consume them.
In the medium term, opportunities can also be generated with segmented advertising inserted in voice content, even making it sponsored as long as it is not particularly intrusive, such as for example inserted in the responses offered by new smart devices such as voice assistants, but this is a topic that we will discuss in more depth in the coming months with the arrival of 5G, which will mark a new era in the world of digital advertising with new narratives and new players.
Distribution platforms
Platforms that work with voice distribution of digital content continue to grow, as does the popularity of intelligent voice services.
There are two main ways to distribute your digital media's voice content: through the major content distribution platforms such as Amazon, Apple or Google especially considering that nowadays the voice assistants that dominate the voice content distribution market are Amazon's Echo incorporated into Alexa, Siri integrated into Apple's devices, Google Home and Microsoft's Cortana .
On the other hand, there is nothing more recurrent than listening to the news in the car while making short trips and that is why some of these companies also offer in-vehicle app services to listen to newsletters and podcasts to which the user is subscribed with services such as Apple CarPlay or Android Auto.
The other way you have to deliver the content by voice of your media is the podcast. Once you have the Mp3 file with the audio content, you can upload it to one of the major platforms for hosting and free distribution of podcasts: Spreaker, iVoox, Soundcloud, Spotify, Apple Podcasts and Stitcher.
How SEO affects voice content
Voice searches are here to stay and have become 20% of total Google searches and this figure is expected to double or triple over the next year. Smartphones and personal assistants have changed the reality of content distribution as they improve your experience and as you know this is a fact that Google values very positively as voice searches are very specific so the result offered has to be concise and clear.
Google's algorithms and Artificial Intelligence are adapting to these new, generally geolocalized searches where location and the information the user expects to obtain are key factors.
Therefore, it's very important that the data is well structured, optimized for mobile devices with Google's AMP (Accelerated Mobile Pages) and the text of your content must be written and optimized with people in mind and not search robots in order to answer the user's questions such as: When..., What..., How..., Where... and Google's algorithm must interpret it in this way. Optimize long-tail keywords of more specific use to increase quality traffic to your editorial project.
Voice search technology is relatively new but its implementation cannot be ignored, so if your publishing project needs to improve its traffic and conversions, do not hesitate to contact us and we will find a customized solution to optimize your content for voice search that best suits your needs.
Request information content by voice
If you liked the content, you can share this post on social networks and 1 like will also encourage us to continue... it's free and you know that the best things in life always are.... ?
If you want to suggest a topic that adds value to the day to day of your editorial project you can do it here and if you want to subscribe to our newsletter, just leave a name and an email in the field below and you will receive the news of our blog before anyone else.
We'll continue talking about what we like the most. Will you be there?
See you soon!
And to finish, did you know that ...
In the next post we will talk about the importance of analytical panels in digital newspapers to know the performance of articles, authors, tags, categories and the most significant metrics such as page views, reading depth, average dwell time, % bounce, recirculation, social interactions... as key factors to close a part of the paid content in paywalls. We will talk about all this...
