Core Updates Of Google in media
December of 2020 and during all the year 2021 has been a period of constant changes in the heart of the searcher of Google with high impacts in the media
All the technology needs to improve and evolve constantly and Google with his search engine is not an exception. Google realises small ajustos of his search engine daily. When the improvement is remarkable and has an afectació relieving for the market, informs us thereof and even, with the Core Update of the Core Vital Web announced it with quite a lot of months of antelació.
Since the start of the pandemia of the Covid have had changes very important in the search engine of Google with an impact a lot relieving for the media. Go to do some retrospective.
Fake News And Click Bait
Already we brought many months feeling both concepts and Google was theoretically struggling against the thoughtful contents "fake news" or "click bait". Go to define both concepts:
- What are the Fake News? The fake news are deceptive news that generate desinformació created by media
- What is the Click Bait? Technical pseudo-journalistic to generate contents that generate a high curiosity to the general public but without a purpose to resolve this curiosity by means of a curious content and relieving, but that his only objective is to generate clicks to obtain advertising revenue.
The moment àlgid was the elimination of Diariogol.How of Google Discover what involved to kill the project and turn it into the head of Turkish (no without reasons…) because the rest of media learnt the lesson. It is necessary to recognise that the publishers of Diariogol.How they were true master to colar contents of this type to the searcher and generate volumes of important traffic.
YMYL (Your Money gold Your Life)
It has points of similitud to And-To-T but YMYL is a bit different. Go to define it.
What is YMYL? Google has standard of qualification of quality of page much more elevated in important webs or rellevants, for the potential capacity that has to cause a negative impact in the life, in the revenue or in the happiness of the people. Google demands that these webs have contents generated by experts that ensure that his readers, that trust fully in them because of his importance and rellevància, have problems that affect to his living quality. We speak of webs on health, medical information, banking transactions, tràmits legal, institutional or governmental webs…
Many media treat on health, welfare, remedies, investments, finances, pensions… and all that can have an afectació direct on the quality of the life of the people that consummate said contained. That's why the concept YMYL and And-To-T have relation and both look for the same aim: contents of quality generated by qualified and expert people in the matter.
And-To-T (Expertise, Authoritativeness and Trustworthiness)
With the start of the Covid and his confinement turn us into protagonists of our own film of terror and all detained . Especially the advertising. Never it was as economic to realise a campaign of advertising prevail -estafi television how in the first wave of the pandemia. Besides, we all we begin to consume a quantity ingent of news of actuality on the covid so that all (and when say all, is all) the media dumped to generate news of everything type on the thematic of the moment: the coronavirus.
The result was at least curious, the never seen. The technological surroundings of the media in maxima of traffic but with a advertising revenue in minimum. Finger some other way, technological costs in maximum (servers, traffic, cdn's, bandwidths…) but the advertising reached to fall until a 80 %. The world wrong side out.
The big technological took a lot of debò the pandemia of the covid and took important measures to ensure that his public did them arrive information of sources rellevants and contrasted to avoid desinformació with an as delicate subject. At this moment in time it goes rellançar the already existent concept of Google called And-To-T.
- What is And-To-T? Experience (expertise), authority (authoritativeness) and reliability (trustworthiness). It arose with the first Medic Update's the year 2018 and his aim was to control the contents of health and welfare without sufficient experience, authority and reliability not to put in risk the health and welfare of the readers.
With the pandemia the quantity of news on the virus, his transmission, contagion, remedies, cares… shot and obviously, the big majority of media had one And-To-T suitable to publish this type of contents, to eyes of Google.
December of 2020 - Core Update of Google
And it arrived the day. The day December 3, 2020 Google deploys during all the month a nine Core Update that it puts in chess to all the publishing sector. It was one of the Core Updates more aggressive that personally record. A big numeral of media had falls of traffic of until a 80 %. His afectació sold produced by the reavaluació of the contents of the command basing in And-To-T, that is to say, if the media had experience, authority and reliability on the contents that had published.
Example of a fall because of the December 2020 Core Update:
It was an especially complicated year but this Core Update in full fourth quarter of the year, the strongest quarter to level of advertising revenue and in a year where the pandemia did estralls… only was missing the Core Update to finish to put the difficult things to the publishing sector.
And PER FINISH, WILL CONTINUE AMB...
… We wanted to do a series of contents speaking on Google and his Core Update beside the impact that have had in the means during a bit more than a year. We expect you in the next chapter.
